Aquariums Coutant

Expérience Utilisateur, VR, Tournage 360°, Mobile App

Promotion de l'excellence du Groupe Coutant au travers d'une visite en réalité virtuelle de l'Aquarium de La Rochelle.

Sea By Yourself

Une découverte d'un exemple d'écosystème créé par le Groupe Coutant. Une expérience qui relaxe l'approche commerciale lors de salons professionnels.

Groupe Coutant wants to showcase their ecosystems, There's a need for a tool to captivate attention during conferences and shows, and to offer an on-location experience to professionals and the general public.

La réponse

NetOnly proposes a video 360° VR immersive experience

A 360° virtual reality tour of Groupe Coutant ecosystems, placing the viewer in visitors situations, and immerging him in the middle of the tanks. A system based on an affordable cardboard device and an app running on everyone's smartphone. An amazing experience to bring home.

Dive with the big sharks in the largest tank of La Rochelle Aquarium

 

Play the 360 video, drag to look around in the 360° VR sphere

If you already have a Google Cardboard adapter, get the apps right now!

Sea by Yourself

360 VR Experience for Groupe Coutant

The main visual of the operation

Kodak 8K 360 VR in action

Tech Stack

We chose to shoot in 2D Spherical 360°, capturing two hemispheres of about 210°, to optimize the stitching effort in post.

360° spherical is an ideal choice, it can be viewed on any desktop screen, on Youtube, on any mobile with the added bonus of using the accelerometer for immersive viewing, and on any VR viewer, from Occulus Rift and HTC Vive, to a simple and inexpensive Google Cardboard foldable viewer.

We tested a range of 2 points 360 shooters and our choice went for pairs of Kodak Pixpro 4K. As limited the final resolution can be when viewing the 360 sphere on mobile (2K), dealing with 2 x 4K in post allowed for a much better grading and noise reduction.

Shoot

We spent 3 days shooting on location, for an average of 2 production sequences a day.

Stitching & Post-production

Video stitching is performed through Kolor Autopano Video Pro 2 and Autopano Giga. Post-production is executed using Premiere Pro, Noise Ninja and FilmConvert.

Developement

Authoring and navigation layers are achieved using UNITY. Two binaries are produced, one for Apple iOS devices and the other for Android phones.

 

Cardboard Viewer

We settled for a Cardboard-kit viewer, for its B2B branding capabilities. It's also a very good and sturdy make that provides a nice feeling and a sensation of quality. It's good looking and durable.

Publishing

The VR Experience is crafted and published to procure an easy access for the masses and ensure that the distribution of both the apps and content is optimal. Groups and Video channels for the major platforms are created.

Showcase

On-booth VR experience.

Back home VR experience.

Online 360° immersive experience.

Youtube

Youtube channel

Sea by yourself Youtube channel

Facebook

Coutant Aquarium & Ecosystems Facebook page

The Facebook page that hosts the Sea by yourself channel

Type custom : choisir un nom de canal et une couleur
HTML Case Study

Case Study

Minisite HTML Case Study

Instagram

Compte Instagram

Toute l'opération en photos et stories

Application mobile

Google Play app

Check the Android app on the Play Store (Free download).

Application mobile

iOS app

Sea by yourself app page on the iTunes Store. Check the iPhone app on the AppStore (Free download)

Site ou landing page

Apps Landing page

The page where all digital communication and QR codes lead to